Kusha Kapila is among India's most influential digital personalities, known for her bold humor, unapologetic style, and powerful voice in content creation. Over the years, she has expanded her presence from social media into acting, fashion, brand collaborations, and most recently, entrepreneurship. 

Kusha Kapila, Vogue India

Kusha Kapila's lifestyle reflects a blend of creative flair, financial success, and personal reinvention. This article talks about everything from her stylish Mumbai apartment and past residences to her successful shapewear business, top brand endorsements, luxury cars, and evolving career.

• Before moving to Mumbai, Kusha lived in Gurugram with her ex-husband, Zorawar Singh Ahluwalia. The couple often shared glimpses of their life at home through vlogs and social content. The Gurugram flat was their marital residence, featuring a spacious layout and modern interiors suited for collaborative content creation. While Kusha has since moved on, this home remains a part of her journey and career foundation.

Kusha's Gurugram Home, Architectural Digest India

• Post-divorce, her transition to Mumbai marked both a personal and professional evolution. The Mumbai home today serves as her creative hub, where much of her solo content is now produced.

• In early 2025, Kusha Kapila launched UnderNeat, a direct-to-consumer shapewear brand designed to be inclusive, body-positive, and functional. The brand was born from her long-standing commentary on body image and the daily struggles women face with undergarments and comfort.

Launch of UnderNeat, Startup Talky

• UnderNeat quickly gained attention in the Indian market. The brand raised early-stage funding from investors including Fireside Ventures and notable figures in the startup ecosystem. Kusha used her social media influence to build anticipation, creating reels and posts that spoke about relatable shapewear problems. The strategy paid off. Within days of launch, UnderNeat amassed a large following on Instagram and generated impressive organic engagement.
• UnderNeat's product range includes shaping briefs, bodysuits, seamless bras, and more, designed for everyday wear. The brand focuses on comfort, quality, and inclusivity, catering to a wide range of sizes. It has quickly positioned itself as a leader in India's nascent but growing shapewear segment.

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Over the years, Kusha Kapila has collaborated with top national and international brands. Her ability to blend humor, relatability, and influence makes her a popular choice for marketing campaigns.

Kusha Kapila's Brand Endorsements, Brand Equity

Some of her significant partnerships include:

• Tata Motors: Kusha was featured in a campaign for the Tata Punch, which gained massive traction. Her character-driven content aligned perfectly with the brand's young and bold image.
• Nykaa, Maybelline, and MAC Cosmetics: She has worked with leading beauty brands, promoting products through tutorials, reviews, and lifestyle content.
• Amazon and Netflix: As a host and influencer, Kusha has been associated with several OTT platforms, anchoring events, talk shows, and promotional campaigns.
• Interior and Lifestyle Brands: Given her eye for design, Kusha has also partnered with décor brands to showcase her home transformation journey.

Kusha's ability to switch between humor, fashion, and social commentary has made her one of the most versatile content creators in the influencer space.

• As of 2025, Kusha Kapila owns a Mercedes-Benz E-Class. The luxury sedan reflects her elevated lifestyle and preference for elegance combined with performance. The car is known for its spacious interiors, comfort, and advanced features.

Kusha's Mercedes-Benz E-Class, HT Auto

• Apart from its visual appeal, the car represents her success and financial independence. It has also been featured in her vlogs and brand collaborations, adding to her aspirational persona.

Also Read: Bhumi Pednekar's Mumbai Apartment, Fitness Journey, Net Worth, Brand Endorsements, and more

Kusha Kapila as an influencer, IMDb

• Kusha's digital presence remains strong as of today. She has over 4 million followers on Instagram and more than 1.3 million subscribers on YouTube. Her videos receive millions of views across platforms, covering fashion, lifestyle, sketches, and interviews.
• Apart from content creation, she is also seen as a voice of modern Indian women. Her take on relationships, mental health, body image, and career independence has made her a role model for many young followers.
• She has been featured in top media lists including Forbes India's Digital Stars. Her content strategy now blends comedy with entrepreneurship, positioning her as more than just a creator.

Kusha Kapila's contributions have been acknowledged by the media and industry peers alike. Some of the recognition she has received includes:

Kusha's Awards, NDTV

• Featured in Forbes India's Top Digital Stars list
• Nominations at Filmfare OTT Awards for her supporting roles
• Indian Television Academy nomination for best comedy performance
• Social Media Personality awards by lifestyle magazines

Her ability to transcend platforms, from digital to television to film, has made her one of the most multifaceted talents in Indian entertainment.

While exact figures are not public, estimates place Kusha Kapila's net worth between ₹15 to ₹20 crore as of 2025. Her income streams include:

Kusha's Net Worth, Koimoi

• Brand endorsements
• YouTube ad revenue
• Hosting and acting projects
• Her business venture UnderNeat
• Public speaking engagements

With a strong team managing her brand, she has successfully transitioned from content creator to entrepreneur and mainstream celebrity.