The dynamics of Indian commercial realty market are fast changing. In the present time, malls, markets and organized retail spaces have come to symbolize India's consumerism. The trend of building malls as organized retail spaces started in 2000. What was originally about creating fancy architectural spaces has now become a learning experience for developers. They now realize that developing any organized retail space involves systematic planning, researching and strategizing.
One can infer that the future of Indian commercial real estate is based on organized retail spaces.
Building on a similar idea, Ashish Bhutani, Chief Executive Officer (CEO) of Bhutani Group, has put forward three trends that are likely to influence the future of organized retail spaces.
-What drives an organized retail space is its quality. The last ten years have seen a large number of retail spaces (like malls) in the country, especially in Tier-2 cities. However, not all of them were as successful; many experienced low footfalls and high vacancy rates. This can be attributed to the difference in quality. Quality is not limited to construction design but includes features like accessibility, location, and parking.
-Consumer experience plays a vital role in deciding the success of a retail space. In the Indian scenario, malls are not just shopping destinations but are also a hangout space for youngsters and families alike. A better consumer experience can be met by a heterogeneous mix of outlets, like supermarkets, grocery stores, apparel shops, entertainment zones, restaurants, cinemas etc.
-The real competition retail spaces face is from e-commerce ventures like Walmart acquired Flipkart, Amazon, Myntra and the like. Commercial retail stores now face an added pressure of keeping up with these online stores. Customers will show loyalty to real stores only if these stores provide an inexperience unparalleled and better than that of e-shopping. In this scenario, offering satisfactory customer experience can help these stores retain their customers.