I Is An Expression Of Self In The Most Honest Form. The Expression That Is Independent, Intelligent, Inspiring. It Is How We Perceive Ourselves, It Is How We Perceive Our Life. And When It Comes To Home, We Always Want It To Be The Most Honest Reflection Of Us. So We Bring To You Homes That Are An Ideal Extension Of What You Are, Of What 'i' Is.. 'life - Homes That Reflect You.