In one of the boldest luxury real estate announcements of the year, M3M India has unveiled a Rs.2,100 crore branded residential project in partnership with global luxury house Jacob & Co. The launch marks a defining moment for Noida's premium housing landscape, placing the city firmly on the map of India's most aspirational real estate destinations.

Planned across approximately six acres, the project will offer a curated selection of 3 BHK, 4 BHK and 5 BHK residences. According to company statements, unit prices are expected to range between Rs.14 crore and Rs.25 crore, making this one of the highest-ticket luxury offerings ever announced in Noida. The project is also expected to generate a topline of around Rs.3,500 crore upon completion.

The collaboration with Jacob & Co, known internationally for its high-end watches, jewellery and luxury lifestyle products, brings a new level of exclusivity to NCR's luxury housing segment. For Noida, this project signals a shift in perception, positioning the city as a serious contender in the ultra-luxury real estate space.

M3M India has traditionally been associated with large-scale luxury and premium developments in Gurugram. Its expansion into Noida through a Rs.2,100 crore project shows a clear strategic intention to capture the rising luxury demand across the NCR region.

Noida, long recognised for its affordability and infrastructure-driven growth, is undergoing a transformation. The city is maturing into a premium residential hub, driven by the upcoming international airport, a surge in corporate offices, enhanced connectivity and emerging lifestyle hotspots. M3M's entry into Noida's luxury segment reflects confidence in the city's potential to attract high-net-worth buyers and global investors.

This also aligns with a wider trend in the Indian real estate market in 2025. Developers are increasingly focusing on high-ticket luxury launches due to stronger demand from wealthy domestic buyers, NRI investors and global residents who seek differentiated living spaces with brand-driven identities.

Jacob & Co is known globally for its craftsmanship, extravagant design language and limited-edition creations. For the brand, entering the Indian housing space represents an opportunity to extend its lifestyle influence, while for M3M India, the partnership elevates the project far beyond traditional luxury offerings.

What Jacob & Co Brings to the Project?

·         International design sensibilities that create a unique architectural identity

·         A strong global luxury reputation that enhances the project's premium positioning

·         Distinct lifestyle elements inspired by the brand's design language

·         Greater appeal for global buyers and NRIs

·         A premium valuation advantage typically associated with branded residences

Some media reports and company statements have indicated that the project may include Jacob & Co curated interiors and exclusive branded elements. These details contribute to the aspirational nature of the development but remain subject to final confirmation as the project progresses.

The collaboration brings an international standard of luxury to Noida, giving the city an edge as it competes with established luxury corridors in Mumbai and Gurugram.

The Jacob & Co Residences in Noida is positioned to be one of NCR's standout luxury developments. M3M India has announced the following key project features:

• Total investment: Rs.2,100 crore
• Expected topline: Around Rs.3,500 crore, based on company projections
• Land size: Approximately six acres
• Two-phase development
  
  
• Phase 1 is expected to deliver around 150 luxury residences
• Phase 2 is expected to include about 100 ultra-premium serviced units
  
  
• Configuration options: 3 BHK, 4 BHK and 5 BHK
• Price bracket: Rs.14 crore to Rs.25 crore

Design concept: Inspired by Jacob & Co's global luxury signature

The project is strategically located within Noida's fast-developing premium corridors. The area benefits from business district proximity, large commercial zones, expressway connectivity and upcoming infrastructure developments that are expected to boost luxury housing demand.

A decade ago, luxury real estate in Noida was largely overshadowed by the more established markets in Delhi and Gurugram. That narrative has started shifting significantly.

Key drivers behind Noida's luxury boom

• Jewar Airport: The Noida International Airport is transforming investor sentiment and increasing land valuations across multiple sectors.
• Noida Film City: The proposed Film City is expected to attract large production houses, entertainment professionals and hospitality demand, which boosts premium residential needs.
• Expressway-led development: The Noida-Greater Noida Expressway continues to evolve into a high-value corridor with top commercial and residential projects.
• Corporate expansion: Noida is attracting national and international companies seeking quality commercial spaces and upgraded living standards for executives.
• Metro and road connectivity: Rapid metro expansion and smooth connections to Delhi and Ghaziabad enhance liveability and accessibility.

These factors create a strong foundation for M3M's branded luxury project. The developer's presence in Noida adds credibility to the city's transition into a premium housing hotspot.

Branded residences have become one of the strongest emerging trends in Indian luxury real estate. Buyers increasingly seek homes that offer more than just space. They want lifestyle, identity, design uniqueness and international credibility.

Why branded residences are in high demand

• Distinctive and premium design
• Elevated lifestyle offerings compared to traditional luxury projects
• Stronger resale potential
• Limited supply, which sustains long-term value
• More appeal for global citizens, NRIs and investors
  

With this launch, Noida joins the league of Indian cities offering branded residences alongside Mumbai, Delhi, Hyderabad and Bengaluru. For M3M India and Jacob & Co, this project represents a conduit to bring global luxury living to NCR.

M3M India's location choice is strategic. The micro-market around the project benefits from upcoming high-value infrastructure including the Noida International Airport, upgraded expressways, new commercial hubs and large-scale lifestyle developments.

Analysts believe this corridor may see sustained demand growth in the next five to ten years, particularly from high-income professionals, corporate founders and NRIs.

The pricing of Rs.14 crore to Rs.25 crore signals a major shift for Noida. It moves the city into a premium bracket similar to certain luxury pockets of Gurugram and select micro-markets in Mumbai.

This launch is expected to influence future pricing trends and may trigger more developers to introduce high-ticket and branded offerings.

The M3M India Jacob & Co project is expected to attract:

• Ultra-high-net-worth individuals
• Business owners
• Senior corporate executives
• Global investors
• NRIs seeking branded assets
• Buyers transitioning from premium to ultra-luxury housing

The project offers exclusivity, global brand association and a high-end lifestyle experience. These factors collectively appeal to the top tier of NCR's property buyers.

The launch is expected to accelerate Noida's journey toward becoming a luxury real estate destination. With major infrastructure support and rising premium demand, the next few years may see:

• More luxury launches from major developers
• Higher investor activity in Noida
• Strong NRI interest in branded properties
• Price appreciation across premium sectors
• Greater differentiation between mid-market and luxury zones

M3M India's Rs.2,100 crore commitment signals optimism about long-term value generation in Noida's luxury segment. As more projects follow the branded residences model, NCR's competitive landscape will continue to expand.

M3M India's announcement of a ₹2,100 crore branded residential project with Jacob & Co in Noida marks a significant milestone for the city's luxury real estate market. With exclusive branded elements, a premium design identity and strong infrastructural support, the project represents an important step in Noida's evolution into a luxury housing hub.

For buyers and investors, the project brings a unique opportunity to access a high-end living experience that blends global design excellence with India's rapidly growing luxury real estate sector. As the city prepares for a future shaped by major infrastructure upgrades, M3M India's move stands as a strategic leap that positions Noida on the global luxury map.