Abhishek Lodha, Managing Director of Lodha Developers Pvt. Ltd. is an inspiring young market leader who is instrumental in changing the face of real estate in India. Focusing primarily on the markets of Mumbai, his company sculpts dwellings of pristine luxury for buyers of all capacities in various locations around the world. With ambitious projects like The World Towers, the tallest residential skyscrapers in the world, Lodha is the driving force behind the glitzy branding of the firm.
Lodha graduated from the Georgia Institute of Technology, Atlanta in the US. Once getting the undergraduate and postgraduate degrees, he worked as a business strategist for the Fortune 500 companies at McKinsey and Co. After joining his company, he climbed up the ladder within seven years to become the MD. Lodha sells homes like FMCG goods, as he mentioned in an interview with Mint, he believes "put(ting) a lot of thought around product design, marketing and also a significant amount of focus on distribution when we do our sales.... is what gives us the momentum and ability to keep growing."
Lodha is known to be an 'aggressive seller', meaning his approach towards sales is oriented in terms of maximising the inventory-to-sales ratio. Especially now, when he is rebranding himself as an affordable luxury developer, his quantity consciousness lets him address the questions of quality and price tag all at once.