Ajay Devgn and Kajol, one of Bollywood's most celebrated couples, have not only made significant marks in the film industry but have also ventured into various business domains. Their lifestyle, characterized by opulent homes and strategic investments, reflects their success and foresight. This article delves into the details of their residences and business endeavors, offering insights into their multifaceted lives.

Ajay and Kajol, TOI

Ajay Devgn Networth, Reddit

1. Devgn Films

Founded in 1999, Devgn Films (formerly Ajay Devgn FFilms) is Ajay Devgn's production and distribution company and has been instrumental in shaping his identity beyond acting. The banner debuted with Raju Chacha and went on to produce hits like Singham, Son of Sardaar, Shivaay, and the critically acclaimed Tanhaji: The Unsung Warrior. These films showcased Ajay's ability to blend commercial appeal with patriotic and action-packed narratives, often with high production value and mass appeal.

Devgn Films has also expanded its scope to digital and television content. A notable venture was the production of The Great Indian Murder, a thriller series streamed on Disney+ Hotstar. Through this company, Ajay has consistently backed stories with strong character arcs and commercial viability. As of 2025, Devgn Films continues to be a sought-after banner, contributing significantly to India's mainstream entertainment ecosystem.

2. NY VFXWAALA

In 2015, Ajay Devgn founded NY VFXWAALA, a state-of-the-art visual effects studio named after his children, Nysa and Yug. The company quickly rose to prominence, becoming one of India's most respected VFX providers. It has worked on major Bollywood blockbusters like Bajirao Mastani, Dilwale, Prem Ratan Dhan Payo, Shivaay, and Simmba, delivering world-class post-production and CGI effects.

NY VFXWAALA has won several awards, including the Best Special Effects National Award for Shivaay. The company's excellence has not only elevated the technical standards of Indian cinema but also opened doors to international collaborations. Ajay's commitment to innovation through this company underscores his belief that storytelling is incomplete without world-class visual aesthetics.

3. NY Cinemas

Launched in 2017, NY Cinemas is Ajay Devgn's cinema exhibition chain, aimed at revitalizing the single-screen experience with a modern twist. The venture pays homage to his love for cinema and seeks to provide audiences with a nostalgic yet high-tech movie-watching environment. Each NY Cinemas location offers plush seating, gourmet snack bars, and premium sound-visual infrastructure, combining old-school charm with contemporary expectations.

NY Cinemas is steadily expanding its footprint in tier-2 and tier-3 cities, where multiplex penetration is still growing. Ajay has envisioned this platform not just as a commercial venture but as a cultural movement to revive India's dwindling single-screen theaters. With plans to launch more boutique cinemas across the country, NY Cinemas is well-positioned to become a dominant player in the Indian exhibition space.

4. Prismix

In 2025, Ajay Devgn made headlines with the launch of Prismix, a next-generation AI-powered media venture. Prismix aims to revolutionize storytelling using generative artificial intelligence, enabling the creation of animated films, graphic novels, and immersive web series. The platform brings together creators, coders, writers, and artists to produce content that is both scalable and high quality, a first of its kind in the Indian market.

Prismix focuses on speed and efficiency while maintaining narrative depth, allowing stories to be imagined and developed in formats that appeal to Gen-Z and digital-first consumers. This bold move reflects Ajay's sharp entrepreneurial instinct and his foresight into the convergence of tech and entertainment. As global media increasingly leans into AI, Prismix positions Ajay Devgn as a visionary in India's evolving content economy.

5. Real Estate and Construction (AD1)

Ajay Devgn's interest in real estate led to the formation of AD1, a private construction and development firm established in 2010. The company operates mainly in Mumbai and focuses on residential and commercial development, including land acquisition, joint ventures, and project management. Ajay's aim was to diversify his wealth while contributing to the city's urban infrastructure with thoughtfully designed spaces.

AD1 has undertaken several mid-sized developments and is reportedly involved in redevelopment projects in suburbs like Juhu and Andheri. Although Ajay keeps this business relatively low-profile, it reflects his knack for strategic investments and asset-building. Real estate, being a stable and appreciating asset, forms a significant part of his wealth portfolio, ensuring long-term financial security and influence in Mumbai's lucrative property market.

6. Charanaka Solar Project

Ajay Devgn has also shown a commitment to sustainability by investing in the Charanaka Solar Project in Gujarat, one of India's largest solar power parks. This project is part of his larger vision to promote green energy and make impactful contributions beyond the entertainment industry. His stake in the project supports clean energy generation and aligns with India's ambitious climate goals.

By investing in the solar sector, Ajay has joined a growing list of celebrities and entrepreneurs who are backing eco-conscious infrastructure. While financial returns are important, this move demonstrates Ajay's intent to support long-term societal value, setting a positive example for younger generations in terms of responsible celebrity entrepreneurship.

7. NY Foundations

Launched in 2019, NY Foundations is a charitable trust founded by Ajay Devgn in collaboration with his wife Kajol and mother Veena Devgan. The foundation is named after their children and is deeply involved in social welfare initiatives, from mid-day meal programs to supporting girl child education and COVID-19 relief efforts. The foundation has tied up with multiple NGOs to extend its reach and ensure grassroots-level impact.

NY Foundations also sponsors educational materials, scholarships, and health camps across Maharashtra. Ajay and Kajol rarely publicize their philanthropy, but their ongoing contributions reflect a strong belief in giving back to society. The foundation blends compassion with action, highlighting the human side of two of Bollywood's most iconic stars.

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Kajol Networth, Fincash

1. Real Estate Investments

Kajol has strategically diversified her portfolio by investing in high-value real estate properties across Mumbai, one of India's most competitive markets. In March 2025, she acquired a sprawling 4,365 sq ft retail space in Goregaon West for a substantial ₹28.78 crore. The location, part of a premium commercial project, reflects her sharp understanding of long-term rental yield and capital appreciation. This move also aligns with the increasing trend of celebrities placing their wealth in income-generating urban assets.

Prior to this, in July 2023, Kajol purchased a 194.7 sq m office space in Oshiwara, Andheri West, for ₹7.64 crore. The office is located in a well-connected commercial hub, suggesting it could serve either as a studio office or be leased to corporate tenants. These investments signal Kajol's growing interest in commercial real estate over traditional residential purchases, likely due to their higher ROI potential and relatively passive income. It also places her among a select few Bollywood actors actively participating in the commercial realty segment.

2. Brand Endorsements

As one of Bollywood's most enduring and respected actresses, Kajol has built a powerful brand presence that extends well beyond the silver screen. Over the years, she has served as a brand ambassador for several household-name brands including Olay, Whirlpool, Huggies, Knorr, Odomos, Lifebuoy, Kellogg's, and Tata Salt. Her endorsements span categories such as skincare, baby care, kitchen essentials, health, and nutrition, positioning her as a trusted face in Indian homes.

These associations have significantly contributed to her overall net worth and public image, reinforcing her credibility across age groups and demographics. Unlike fleeting celebrity endorsements, Kajol's brand partnerships have often been long-term and value-based, indicating her preference for collaborations that align with her personal values and audience trust. Her consistency in this domain underscores her marketability and cultural relevance even decades after her debut.

3. Philanthropic Endeavors

Kajol is not only admired for her acting prowess but also respected for her dedication to social causes, especially those centered around education and women's empowerment. She has actively supported organizations like Shiksha, which promotes education for underprivileged children; Pratham, a leading NGO focused on improving educational outcomes in rural India; and The Loomba Trust, which works toward uplifting widows and single mothers. Kajol's approach to philanthropy is hands-on and enduring, often choosing causes where she can make long-term impact rather than short-term visibility.

Her contribution to society has earned her accolades like the Karmaveer Puraskar, which recognizes individuals who demonstrate exceptional commitment to social change. Kajol's philanthropic work reflects a deep sense of responsibility and humility, positioning her as not just a celebrity but a conscious change-maker. Whether it's speaking at global forums or supporting on-ground initiatives, Kajol continues to use her influence for causes that truly matter.

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