Riteish Deshmukh and Genelia D'Souza are more than just Bollywood's favorite couple. Their journey from on-screen romance to real-life love and entrepreneurial success has been inspiring to many. While their films have brought joy to millions, it's their lifestyle, particularly their beautiful homes and evolving business ventures, that continues to generate curiosity and admiration.

Riteish Deshmukh and Genelia D'Souza, The Indian Express

From their luxurious sea-facing residence in Mumbai to their ancestral home in Latur, Maharashtra, the couple reflects a perfect blend of tradition and modern elegance. Let's take a look at all the homes they own and the businesses they passionately run.

Riteish and Genelia, Filmibeat

While the Mumbai and Latur homes are their main residences, there have been multiple reports indicating that the couple has invested in real estate, particularly in:

1. Pune

Riteish and Genelia are known to have invested in Pune's real estate market, particularly in premium gated communities and wellness retreats on the city's outskirts. Pune's pleasant climate, educational infrastructure, and proximity to Mumbai make it a preferred destination for second homes and holiday getaways. Their Pune property is believed to be a peaceful weekend retreat that offers privacy, green surroundings, and modern amenities, perfect for family escapes from the hustle of Mumbai.

2. Nashik

The couple reportedly owns real estate in Nashik, a city fast developing as a lifestyle and agro-tourism hub. Known for its vineyards and religious significance, Nashik offers a blend of culture and leisure. Given Riteish's architectural interests, it's likely that this property leans toward nature-inspired design, possibly a farmhouse or villa surrounded by greenery. It complements their wellness-oriented and eco-conscious lifestyle.

3. Other Parts of Mumbai Suburbs

Beyond Worli, Riteish and Genelia are believed to hold properties in Mumbai suburbs such as Juhu, Bandra, or even Dombivli or Thane, which are increasingly becoming hotspots for luxury and high-growth real estate. These investments may serve both as rental properties and long-term holdings in prime or up-and-coming locations. Their ties to the city and Riteish's knowledge of infrastructure planning make such ventures both strategic and personal.

Riteish, being a qualified architect and an alumnus of Kamla Raheja Vidyanidhi Institute for Architecture and Environmental Studies, has a keen eye for real estate and design. These investments also double as holiday homes or long-term assets.

Also Read: Katrina Kaif & Vicky Kaushal's House: Inside Their Luxurious Homes and Business Empire

The couple is not just artistically talented but also business-savvy. They have strategically ventured into film production, food tech, and sports, establishing themselves as versatile entrepreneurs.

Imagine Meats, Inc42

1. Imagine Meats (A Plant-Based Revolution)

In 2021, Riteish and Genelia launched Imagine Meats, a plant-based meat brand that aims to bridge the gap between taste and sustainability. It was launched on Ganesh Chaturthi, a fitting choice considering the importance of vegetarianism during the festival.

Vision and Goals:

• Promote sustainable, cruelty-free eating habits
  
• Offer plant-based alternatives for popular meat items
  
• Reduce environmental impact
  
  

Products:

• Plant-based kebabs
  
• Chicken tikka-style products
  
• Seekh kebabs and biryani dishes
  
  

Backed By:

• Shah Rukh Khan was among the early supporters
  
• Collaboration with global plant-protein companies
  
  

Today, Imagine Meats is available in retail stores and through online delivery platforms across major Indian cities.

2. Mumbai Film Company (Championing Marathi Cinema)

Their love for cinema and cultural representation led to the formation of the Mumbai Film Company. The banner focuses on Marathi films, with a goal to elevate regional cinema.

Notable Productions:

• Balak Palak (2013): A critically acclaimed Marathi film on adolescent curiosity.
  
• Lai Bhaari (2014): A blockbuster that also marked Riteish's debut in Marathi films.
  
  

Goals:

• Promote new talent
  
• Produce high-quality, content-driven stories
  
• Bring regional stories to a national audience
  
  

3. WPBL 2025 (Pune Pickleball Team Ownership)

In a surprising but strategic move, the couple recently acquired ownership of the Pune franchise in the World Pickleball League (WPBL 2025).

Why Pickleball?

• One of the fastest-growing sports globally
  
• Accessible and appealing to Indian youth
  
• New market with sponsorship and merchandising potential
  
  

Their involvement highlights their expanding interest in sports entrepreneurship and promoting underrepresented sports in India.

4. Endorsements and Brand Collaborations

Together and individually, Riteish and Genelia endorse several high-end and family-focused brands:

• MamyPoko Pants
  
• JioMart
  
• Joyalukkas
  
• Softovac
  
• Flipkart Fashion
  
  

Their family-friendly image makes them ideal ambassadors for lifestyle and wellness brands.

Also Read: Ayushmann Khurrana's Mumbai Home, Family Properties, and Investments

Their social media image, TOI

Riteish Deshmukh and Genelia D'Souza have cultivated an incredibly warm and relatable image on social media, particularly Instagram. Their profiles are filled with glimpses into their everyday life, from playful banter and dance reels to family outings and behind-the-scenes clips from shoots. These short videos often go viral, drawing appreciation for their humor, chemistry, and down-to-earth personalities. Whether it's a light-hearted prank, a family celebration, or a casual cooking session, their content resonates with followers across age groups.

What sets them apart is their authenticity. Unlike the overly curated profiles common in celebrity circles, Riteish and Genelia often appear without makeup, in everyday clothes, simply enjoying their time together or with their children. This honest representation has struck a chord with fans, who see them as not just stars but also as a couple they can relate to balancing parenting, work, and marriage with joy and grace. Their posts regularly attract thousands of likes and comments, including engagement from fellow celebrities who admire their bond.

Their digital presence has played a key role in reinforcing their image as one of India's most beloved and respectable celebrity couples. They've managed to stay away from controversies and instead built a brand centered on love, laughter, and togetherness. Their popularity on social media has also translated into brand endorsements and collaborations that align with their values, such as family wellness, sustainable living, and ethical consumerism. In an era where image matters as much as work, Riteish and Genelia's public persona continues to set a gold standard for celebrity authenticity.

Riteish and Genelia with their kids, The Indian Express

1. COVID-19 Relief Donations

During the peak of the COVID-19 pandemic, Riteish and Genelia quietly stepped up to support those in need. They donated to several relief funds and partnered with NGOs to provide oxygen concentrators, hospital equipment, and essential supplies across Maharashtra. Notably, they also facilitated free plasma donation by recovering patients through verified channels and used their social media platforms to amplify urgent medical needs. Their efforts, though not widely publicized, had a tangible impact on many struggling families and healthcare workers during the crisis.

2. Promoting Mental Health Awareness

The couple has also used their platform to advocate for mental well-being, a cause that has gained prominence in recent years. Both Riteish and Genelia have participated in awareness campaigns that emphasize the importance of emotional health, therapy, and communication, especially within families. Their content often promotes positive parenting and emotional bonding, subtly encouraging people to prioritise mental wellness without stigma. Their personal approach makes these messages relatable, helping remove barriers around mental health conversations.

3. Educational Causes in Latur and Pune

Given Riteish's strong roots in Latur and the Deshmukh family's political legacy, the couple has supported various educational initiatives in rural Maharashtra. They have contributed to infrastructure development in local schools, scholarships for underprivileged students, and youth programs in both Latur and Pune. These contributions aim to bridge the gap in access to quality education in semi-urban and rural areas, providing children with opportunities to thrive academically and personally.

4. Imagine Meats

Their plant-based food venture, Imagine Meats, isn't just a business, it's a socially conscious mission. Built on the principles of sustainability, health, and ethical living, the brand challenges conventional meat consumption habits in India. By promoting plant-based diets that are better for the environment and animal welfare, the couple is using entrepreneurship as a platform for larger change. Their advocacy for conscious eating habits aligns with global climate goals and encourages mindful consumption across all age groups.