A senior executive from Godrej Properties Ltd told media that the group now plans to focus on the top four cities and exit others over time. The Godrej group firm, currently in 12 cities, will not launch any new project outside Mumbai, Bengaluru, Delhi-National Capital Region ((NCR) and Pune—the four regions it plans to concentrate for future growth.

"Over the last five-six years, we have only added in these top four markets. We are not investing further outside of these cities," Godrej Properties managing director and chief executive officer Mohit Malhotra told Mint.

"The top four markets contribute a very large share to the Indian real estate sector. According to various reports, these cities account for 65-75% of the total size of the property market. There is a large opportunity set available in these cities," Malhotra added.

The group is also exploring opportunities in affordable space in these four cities. "We haven't been able to crack the right model (for affordable housing). We are still figuring out at what price points we would be launching," said Malhotra.

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