Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate, announced record sales of more than Rs 1,800 crore within 24 hours of launching its third premium residential project named 'Birla Pravaah' in Gurugram.

The growing demand for premium homes in Delhi-NCR region encouraged an exceptional response from the buyers, terming this project as 'one-of-its kind development'. The company made a mark by entering Gurugram's real estate market in 2020 with its first residential project named 'Birla Navya' in Sector 63A and continues to strengthen its presence in the region by offering premium residences.

Located in Gurugram's Sector 71, Birla Pravaah comprises 492 units with apartment configurations of 3BHK and 3BHK plus utility residences of 1,358 sq ft and 1,722 sq ft for more natural light and ventilation. The project also offers penthouses and duplexes for more privacy and spaciousness.

This project spans over 5.075 acres with 70 percent of large green spaces and access to more than 30 amenities. The firm recorded an average sale price of approximately Rs 25,000 per sq ft.

• Birla Pravaah offers access to over 30 amenities such as wellness, social, sports and space for kids. The project also features open green surroundings to create a peaceful environment for the residents.
• This project enjoys strategic location with its position on Gurugram's Southern Peripheral Road, offering excellent connectivity to major areas such as Golf Course Extension, Sohna Road and the Dwarka Expressway.
• The firm received a Gold pre-certification from the IGBC (Indian Green Building Council) for this project.
• The main focus of this project, consisting of five towers, is to enhance spaciousness and provide more privacy to its residents as some floors have only two apartments.

T Jithendran, Managing Director and CEO of Birla Estates, said the company's goal is to deliver thoughtfully designed homes that are planned with precision to enhance the daily living experience of modern families.

The firm's previous launches named 'Birla Navya' and 'Birla Arika' made a strong mark in Gurugram's market, making it possible to accomplish similarly for Birla Pravaah, their new premium residential project. Factors such as understanding the market, knowing the customer demands, right pricing, location and sizing paved the way for achieving this exemplary achievement.

The 12 percent of the total bookings of this project included end-users and first-time buyers from both India and overseas. Birla Pravaah set an impressive benchmark as there was an overflow of bookings after receiving a similar response from Birla Arika in Gurugram's Sector 31, wherein the company sold homes of approximately Rs 3,000 crore.