House of Abhinandan Lodha's Growth Housing, a Mumbai-based developer, has allotted 1,419 homes worth ₹640 crore in Naigaon, Western Mumbai, as said by the company on January 1. The homes are allotted through a fully online process for its debut affordable housing project in the region.

Through the digital process, it eased the registered customers to log in, verify their eligibility and participate online. The company further said that along with the digital allotment letters, the successful applicants will also receive physical letters delivered to their homes or handed over at an upcoming allotment event.

• During the first phase of the project of the Great Western Mumbai, the company has received 80% of the allotted apartments' payments as per the payment schedule, the company said.
• According to the company's statement, it is planning to launch the second phase of the project around the first week of February.
• 51% of the homes allotted were 1BHKs, while 49% of the homes were 2BHKs. The company revealed that 45% of the buyers were salaried whereas 55% were non-salaried.

Growth Housing has partnered with some of the leading banks and housing finance companies to support its customers to ensure home loan access to the buyers. Some lenders also provide special discounts on the processing fees. The lenders in tie-up with Growth Housing are:

• SBI
• HDFC Bank
• Axis Bank
• Bajaj Housing Finance
• ICICI Home Finance
• IIFL Housing Finance
• Tata Capital Housing Finance

• In September, the company had announced its plans to invest around ₹1,400 crore in Naigaon in an affordable housing project.
• The company has its completion targeted by 2029, which is expected to be completed in three sales cycles.
• This project, which is a joint development agreement with Mittal Builders, will develop 2 million sq ft of space, offering 4,000 apartments.

Due to the powerful response from their customers, the company aims to focus on delivering the project before time while also maintaining its trademark quality. Abhinandan Lodha, the chairman of HoABL said that they wish to set a benchmark for all their upcoming projects with the effective use of AI, an online only model with no sample flats and no sales team. By allotting 1,419 homes in Naigaon as an affordable housing project, it has sparked a huge buyer rush among the customers.