Gurugram based Smartworld Developers is one of the leading real estate companies in the region known for their customer-first philosophy. With an already strong presence in Gurugram, the company is further branching out its presence in Noida, an important micro-market in the Delhi-NCR region.

It has acquired a land parcel through an auction for Rs 414 crore of approximately 6 acres in Sector 98 with plans to launch a mixed-use development project including high-street retail and premium residences.

The land is situated in Sector 98 along the Noida Expressway, with the project's total development cost, including land and construction, being approximately Rs 2,000 crore, while its estimated revenue exceeds Rs 3,000 crore.

Ashish Jerath, the President of Sales and Marketing at Smartworld Developers said that Noida offers massive potential because of its growing infrastructure and emerging as an important real estate hub. He further added that they are expecting to launch this development within a month as the approvals are under process. The project is targeted to be delivered within four years.

As per its advanced discussions, Smartworld Developers is looking forward to collaborating with one of the leading global hospitality and lifestyle brands on this project to create a premium residence experience in Noida.

Noida is emerging as one of the luxury hubs with robust infrastructure, upcoming projects like Noida International Airport as well as growing demand from areas such as South-East and East Delhi, attracting a crowd of wealthy business families and professionals.

Smartworld Developers aims to build homes that meet the premium housing demands in Noida under the segment of Rs 8 crore to Rs 10 crore, with prices ranging from Rs 25,000 to Rs 35,000 per sq ft. The company believes that Noida is a strategic location for its project because of the growing interest of the younger homebuyers, seeking fully managed luxury apartments as compared to the standalone floors in Delhi.

Smartworld Developers has delivered approximately 6.5 million sq ft so far, while another 20 million sq ft is under development. The company has announced its assets under management of Rs 40,000 crore, aiming to expand its footprint in other areas.

This realty firm has made a mark in Gurugram's real estate market with some of the landmark projects which include:

• Smartworld Orchard
• Smartworld Gems
• Smartworld The Edition
• Smartworld Sky Arc
• Trump Residences Gurgaon - company's first international branded collaboration.
• Smartworld One DXP - an ultra-luxury residential project along the Dwarka Expressway.

With Smartworld Developers' expansion in Noida, it aims to create the same mark as in Gurugram by launching a mixed-use development project in Sector 98. With its entry in the Noida market, the company is focusing on broadening its strategy in high-growth markets around North India.

The company has reported sales of Rs 6,400 crore during the previous financial year, reflecting an impressive 60 per cent annual growth. Considering these factors, Smartworld is intending to go public as a part of its long-term growth strategy in the following years.